We’re excited to partner with Online health and fitness program 28 by Sam Wood to help improve the health and wellbeing of all Australians. And we’re starting with the simplest of moves to get Australians moving again!
In partnership with 28, we’ve developed a range of exercises that can be performed in-chair, in the waiting room environment of medical practices Australia wide. With 86 percent of the population visiting their GP annually and with an average dwell time of 35+ minutes, it provides an ideal opportunity to reach a captive audience who are open and receptive to receiving health messages. With 2,500 screens around the country and reaching an audience of over 5 million a month, we hope that by producing these educational videos, we will be able to provide many Australians with simple and effective ways to increase physical activity when seated. The snackable, 30 second clips can serve as a brilliant building block for those returning to exercise or just getting started. A GP’s practice is a trusted environment and as one of Australia’s leading fitness experts, Sam strongly believes this partnership presents a great opportunity to reach a wider audience and encourage Australian’s around the country to take control of their health.
Medical Media’s Head of Marketing, Natalie Smith said “We’re excited to collaborate with 28, there is strong synergy between the two organisations and we believe Sam’s expertise in the health & wellness space will deeply resonate with our captive audience”.
This partnership is part of Sam’s ongoing work on his vision to help anyone improve their quality of life. This is something Sam discussed in greater detail at the Mumbrella Health Marketing Summit in Sydney, where he championed the benefits of physical exercise that can be done anywhere, any time.