With 97 per cent of the Australian population owning a mobile phone, it should come as no surprise that our primary means of accessing the internet is now via our smartphones. And yet, recent statistics show that 23 per cent of existing business websites are not mobile-friendly. As a result, it should go without saying that optimising your mobile website must be a priority for any small business looking to improve conversion rates and stay one step ahead of your competitors. Here are four easy steps to get you started.
1. Responsive Design
When designing a website, it’s important to consider how your design will translates to all devices, including mobile. Keep in mind that the screen on mobile is much smaller, so therefore the content needs to be clearly laid out to allow for optimum usability for users. Designers refer to this as responsive design and it ensures that regardless of the device your visitors are using, your content will be adapted for best viewing on the given screen size. Make sure you also chose structured, standard fonts that are easy to read rather than more stylised options and test on different devices to ensure the size and style are eligible across all devices.
2. Call to Action (CTA)
A call to action (CTA) is a statement designed to get an immediate response from your customer. For example, statements such as, “Buy now” or “Subscribe”. They’re designed to get people to pay attention and take action, immediately. When it comes to website design, ensure your CTA buttons are clearly visible on each page.
3. Fast Load times
When it comes to mobile pages, speed and size matter. Your customers want to access information at lightening fast speed. Google recently announced that from July 2018, page speed will be a ranking factor for mobile searches which encourages web developers to think about how quickly they can deliver content in response to a search query. Google Page Speed Insights identifies how quickly your websites responds across all devices.
Navigating your website should be convenient for all users, especially for those accessing your website via a mobile device. If visitors can’t find what they’re looking for quickly, they’re more likely to abandon the page, resulting in a higher bounce rate and low conversions. Navigating the pages needs to be easy, so be sure to include tools such as a clear search bar at the top of the page and a simple navigation bar. Ensure all content on the page is absolutely necessary; this will help you avoid the need for a long scroll on the page and will limit the layers of navigation your users must go through to reach your products.
Once you’ve completed these easy steps, test how well your website platforms using this handy tool from Google. It tests how well friendly your site is for mobile users and gives you a screenshot of how the page will be viewed on a mobile device.