Digital marketing has opened up a wide range of opportunities for small businesses to connect with potential clients. In this article, you’ll learn the best tactics to acquire clients than ever before.
1. Design a website and keep it dynamic
As a small business, it’s essential that you have an online presence as your website will generally be the first port of call for anyone searching for you online. Depending on what sort of business you have, you’ll be able to find a cost-effective platform such as WordPress or Moonfruit that provides custom built websites at a fraction of the cost. If you already have a website, then it’s essential you keep it updated, both in terms of design and content. Keep your website clean, fresh and dynamic by updating it regularly.
2. Track your websites traffic and measure results.
Once you have your website in place, then it’s important you install Google Analytics to monitor traffic. It’s a free Google tool that reports on the traffic to your website, average duration of each session as well as user flow reporting (how users navigate from a website to other channels).
3. Leverage the power of Social Media
In last month’s edition, we shared 5 tips to help set your business up for social media success. As mentioned, the majority of your customers will have a social profile, so it’s important for any small business to have a social media presence. You’ll need to dedicate time, effort and resources to ensure your chosen platform is kept updated, so stick to the quality vs quantity rule. If you’re starting out, it’s best to choose one channel such as Facebook and develop a calendar of quality content. If you want to drill down, then Facebook Audience Insights helps you examine the demographics, likes, location, activity and lifestyle of your audience.
4. Register on Google My Business
If you’re a small business owner and you haven’t yet registered on Google My Business, now might be a good time to do it. Google My Business gives you the tools to update your listing and engage with your customers from your mobile, tablet or computer. They have also recently added a new posting feature to their business product making it very useful as part of your digital marketing strategy. The best thing about the new feature is that your posts are added directly into Google’s ecosystem. The advantage of this is that when your customers search for your business by name, your posts will be included in the results.
5. Make the most of Google’s free tools
As well as Google Analytics and Google My Business, Google offers a range of free tools that provide useful data for any small business, including:
- Google Adwords Keyword planner – Although there are other tools that do the same thing, Google’s Keyword Planner remains a favourite among digital marketers due to its ability to return the highest volume keywords for a particular niche. Search for keywords, ad group ideas, get historical statistics and get predictions on how your keywords might perform.
- Google Alerts – Google Alerts allows you monitor the web for interesting new content. You can set up alerts to follow industry topics, track mentions of your brand/business, find industry conferences and keep an eye on what your competitors are up to. You can either get emailed new results or add it to an RSS feed.
Lastly, as a small business owner, it might seem overwhelming to deep dive into Digital Marketing, but it’s important you make small steps forward to stay ahead of your competitors.