Case Studies
National Advertisers

Type

National Advertiser

Objective

Drive Online Registrations

Campaign Details

The MedAdvisor app allows patients to manage their prescription medication – from reminders to get new scripts, through to ordering directly to their pharmacy so that the medicine is ready when they arrive.

Medical Media was used to increase awareness about the MedAdvisor app to patients while they were waiting to see their doctor, and to encourage signups and downloads of the app.

Results

92% Uplift

MedAdvisor saw a 92% uplift in online signups during the campaign period.

Testimonial

“It was a pleasure to partner with Medical Media to increase our brand awareness to our exact target audience. Their knowledge of the broader GP market was fantastic and their delivery of service was exceptional; with great customer service from all levels of the organisation. During our campaign, we saw an uplift of 92% in online signups.”

Theo Antonopoulos
Head of Sales & Marketing

Type

National Advertiser

Objective

Influencing Referral Rates

Campaign Details

To encourage GP enquiries and referrals to Quest for Life Residential wellness retreats and raise general awareness in the Northern and Southern Sydney communities.

The campaign included a practice staff contact and education program by Quest for Life that created a highly effective closed loop approach.

Testimonial

“We have noted a marked increase in the number of people enquiring about our services during our campaign, and were very pleased with the quality and response rate of engagement from not only potential clients, but practice staff and doctors.”

Vicki Miller
Operations Manager

Results

200% Uplift

200% uplift in referrals / enquiries on previous mediums used such as print. The client has established a new, ongoing and valuable relationship with clinic staff for referrals to their services.

Client

Vitamin D Testing Campaign

Type

National Advertiser

Objective

Engagement & Call to Action

Campaign Details

The campaign was a simple multilingual call to action across multiple locations, in one suburb of Sydney.

Testimonial

“In relation to the Vitamin D testing message that has been running on Medical Media, both doctors have said that there has been a marked increase in patients asking for information regarding Vitamin D testing.”

Western Sydney Practice Manager

Results

30x Increase

The trial demonstrated a high level of patient engagement with the message and subsequent actions taken. As a result, an average increase of 18x pre-trial levels of Vitamin D test requests was recorded by the client & GP’s.

One clinic began to incorporate the test in all referrals. Statistically, this equated to increasing the average of 19 Vitamin D referrals p/m to 632. A 30x increase in business volume for the client.