You’ve partnered with Medical Media, but now what? We have the steps in place to ensure you get the most out advertising with us.
- Design Brief: Once you’ve signed up to Medical Media, you’ll receive a design brief where you’ll be asked to provide information on your objective, slogan, main services, call to action and brand assets (i.e. logo, website link). From there, our creative will work in collaboration with you to design your bespoke advertisement.
- Call-To-Action: In a previous article, we discussed the importance of having a clear Call-to-Action (CTA), but what is a CTA? A CTA is the the action you want your audience to take in response to seeing your advertisement playing on screen. This action could be “visit our store today” or “call now to find out more”. Our design team can provide you with examples to ensure you get the best results.
- Offers and Promotions: As well as a clear CTA, you need to think about how you will incentivise your prospective customer for example, offering an exclusive discount or promotional offer. Remember, you have up to 6 free updates to your advertisement per year, so you can trial a range of offers to find out what works.
Every 3 months, we’ll send you a report showing how often your advertisement has played and how many people have seen it.
When you sign up with Medical Media, you’ll be assigned to a dedicated Customer Success Specialist (CSS), who are on hand to discuss your campaigns performance and look for opportunities to update your creative. To find out more about our Customer Success team, read here.
In the final three months of your contract, we’ll contact you to discuss the next phase of your campaign.
To find out more about advertising with Medical Media, please call 1300 608 309.