We talk to Dhun Madon from Ava Research, a specialist recruitment company that sources participants for the market research industry.
Tell us about your business, Ava Research?
Ava Research is a recruiting company for the Market Research industry. We hold a vast database of respondents Australia-wide, of all ages and from different walks of life. We then match these respondents’ profile to the criteria provided by the research companies for their research on consumer goods and services. We also provide a venue in our premises for Research Companies to conduct Focus Groups, One on One Interviews and Product Testing.
What types of businesses benefit from using your service?
Our main clients are research companies, manufacturing companies, financial Institutions and providers of utility services.
What kind of participants are you looking for?
We are looking for general members of the public, medical professionals, I.T. professionals, Finance professionals, university and school students throughout the year. All ages welcome
What is the benefit to a participant completing a survey and/or participating in a focus group?
Participants are informed in advance of the very generous cash or card payment compensation they receive for each project they participate in. They are also served light refreshments during the sessions. They become aware of new products coming into the market and make new friends in group sessions.
What separates Ava Research from competitors?
Ava Research has a highly trained recruiting team and we do not outsource any recruiting. We pride ourselves on quality of respondents we dispatch and by constantly developing our database, we are able to provide ‘fresh faces’ for the researchers.
What advice would you give to someone who is starting their own business?
Do your homework! Have a very good insight of the industry you want to enter and do not be afraid to contact people who are in a similar business, be honest with them and ask for their advice.
Any other information you think would be useful/interesting for our audience to learn about Ava Research?
We at Ava Research strongly believe in supporting young entrants to enter the workforce through an Internship scheme.
Registration to particpate is free, visit https://panel.avaresearch.com.au/index.php/home/newrespondent to find out more.